Caritas Aachen - Family Fire Brigade

September 6th, 2017

The marketing concept for the "Family Fire Department" project of Caritas Aachen was developed as part of a semester project.

Based on the results of the SWOT analysis, in which we took a closer look not only at the company and its activities, but also at the market and the competition, a recommendation for action was made using the Ansoff matrix. Thereby we defined the target group with corresponding strategies and ready measures. For this purpose we developed posters and flyers suitable for the target group.